The social media giant, Facebook, can help your business generate leads and turn them into customers. It is one of the most cost effect tools for inbound marketing, especially for small business owners. Creating a profile and posting updates just isn’t enough to turn fans into paying clients. Facebook’s ability to create effective landing pages, analytics, and target marketing is a great indicator of where to improve your marketing and raise your conversion rate.
THE FIRST STEP
Building a fan base is the first step in employing social media as a driving force for your business. Your soon to be followers have to be aware of you before they can start engaging with you. The best way to build a good fan base is by connecting with people that are related to your specific industry. If they are not, they will not be very likely to engage with your page. It may be beneficial to add your Facebook page to postcards, emails, or newsletters with a message for the recipients to like it. Use your existing fan base by integrating comments and publishing them to your wall so they show up on your newsfeed. This will ensure that posts from your fans will be seen by their friends who haven’t liked you yet.
LOOK AT ME
Once you have you fan base built, you must get their attention so you can generate more traffic. Most of your Facebook fans are not currently buyers or sellers with intent, so we have to maintain their attention in order to become their trusted source in the future. Facebook is now giving an increased weight to video on their site. This places a larger importance on tying your page to YouTube and Google+. Then, you win all the way around! Especially if you are effortlessly hooked together, like me. Contest and events have also been proven to make consumers more enticed.
Now that we have a database of potential consumers, it is time start prospecting and convert those fans into potential clients. If you have already established an opt-in or personal connection, then this part is easy. You can simply start messaging or communicating with them! If you have not, you may want to consider an opt-in page or contest to acquire direct contact with your fans. Continue posting relevant content and begin encouraging feedback so that it can become a two way connection.
COVERT AND CLOSE THE DEAL
The more communication you foster between yourself and your fans, the easier this will become. Client testimonials, post of praise, and other content that supports their decision to choose you will seal the deal even quicker. Continuing to grow your fan base is also somewhat correlated with greater conversion rate. Subtly announcing transactions and tagging clients with their permission also helps to tip the scales in your favor. It is especially invaluable when the client interacts with you on the post!
THE NEW BREED OF REFERRALS
It is simply to attain recurring business from the clients we have now found via Facebook. Through increased fan activity, we can acquire the attention of our fans’ friends and make them possible referrals in the future. By keeping in touch with your fans through the techniques mentioned above, you can get a referral from their network who they may have never met!
Facebook offers many tools that fit in these parts of the sales cycle, including paid ads and one of their new methods, Facebook Paper. As a result, it is wise to take advantage of this social media platform’s popularity to get generate more clients. Maintaining a strong presence through continuous interaction, as well as improving your page with metrics analysis, will help you turn those fans into clients without breaking a sweat.